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I have been using SEMrush for over a year now.

In short, it has 12 tools to analyze ALL aspects of your online visibility.

It's very simple to use, just add your website name & social media accounts and it will do the rest.

It is a fantastic tool that is offering a 7-day free trial!

Within this post, I will cover the 12 tools.

Discover your competitors, improve your SEO, boost your rankings. Unlock the full marketing potential of your website with SEMrush Projects! 729,000,000+ domains. 18+ billion keywords. Best SEO Tool 2019 Winner. 140+ regional databases.

12 tools to analyze all aspects of your online visibility.

Below is a screen capture of the 12 tools. Within this article, I will cover each tool and provide you links to try for yourself, for free.

#1 = Site Audit

Find the issues hurting your SEO in a click with SEMrush Site Audit ™. They have included all essential checks and combined multiple types of website audits to help you save time and budget while fixing your website.

1. Check your site’s health with our SEO analysis tool
2. Prioritize SEO issues and decide what to fix first
3. Track SEO optimization
4. Find and fix hreflang mistakes
5. Ensure the security of your website with HTTPS checks
6. Detect all possible AMP implementation issues

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#2 = Position Tracking

Track Your Site’s Positions in Search Results

Get accurate data with SEMrush’s Position Tracking

1. Position Tracking
2. Track your positions for any keyword
3. Discover local competitors
4. Group keywords with tags
5. Target different devices

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#3 = On-Page SEO checker

SEMrush On-Page SEO Checker

Get the list of improvements for your website for free in 5 minutes!

You will get tailor-made recommendations to implement on the fly

1. Analyze Google ranking factors affecting your website’s performance
2. Get actionable recommendations based on collected data
3. Carry out an in-depth comparative analysis of Google's top 10 performers

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#4 = Social Media Tracker

SEMrush Social Media Toolkit

One place to manage and track all your social profiles. Compare yourself with competitors. See what content competitors are posting.

1. Leverage competitor analysis to create a winning strategy
2. Make sure your performance measures up
3. Build amazing reports

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#5 = Social Media Poster

Simplify your social posting to save time for better things

Cross-network publishing, scheduling, and analytics in one tab.

1. Post to all of your social accounts from one place
2. Schedule posts and manage your queues
3. Save time with social media automation features
4. Analyze your content’s performance
5. Poster Chrome Extension

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#6 = Brand Monitoring

Turn the tide of public opinion in your favor! Do you even know what the digital space has to say about your brand? Your brand reputation journey starts with tracking mentions, be they a positive review, a passing mention or a total diss. And for your mention to go viral is a matter of a few seconds.

1. Monitor Your Brand Reputation
2. Discover New Opportunities
3. Track Backlinks
4. Learn from Your Competitors

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#7 = Backlink Audit

SEMrush Backlink Audit performs a deep analysis of your site's backlinks using several data sources and our state-of-the-art crawler.

Even if all of your backlinks are healthy, it will find underperforming areas where you can improve your strategy and rankings.

1. Find all your backlinks using the Search Console integration
2. Discover and remove potentially dangerous backlinks
3. Send toxic backlinks to the Google Disavow tool
4. Keep your backlink profile clean with regular recrawls

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#8 = Link Building

Discover and get in touch with the most successful domains within your niche that can link to you. Reach out to their owners through a unified management interface. Check the status of your requests and see if your links were successfully placed.

1. Increase your rankings by acquiring high-quality backlinks from the most authoritative domains in your niche.
2. Communicate with site owners and track your progress

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#9 = PPC Keyword Tool

All types of related keywords: questions,

long-tail words, exact / phrase / broad variationsComprehensive metrics and filters:

SERP features, volume, difficulty, CPC, click potential, word count, competitive density

1. Collect keywords via multiple channels
2. Manage and optimize keyword lists
3. Cross-match negative keywords [EXCLUSIVE]
4. Polish your keyword list with Recommendations

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#10 = Ad Builder

Discover the tools that will help you plan, analyze, and improve your Google Ads campaigns.

1. Find ideas for your ad creatives and use them as a template
2. Create effective text ads right in the tool
3. Add relevant ad extensions
4. Build responsive HTML ads for your GDN campaigns

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#11 = Organic Traffic Insights

Reveal Your Competitors and Prospects Web Traffic Data

See where their traffic comes from and how engaged their users are.

1. Traffic Volume
2. Evaluate the traffic volume of your competitors or potential partners
3. Traffic Sources
4. Find out where your rivals get their visitors from by unveiling their traffic sources: direct, search, referral, social, and paid
5. Desktop vs Mobile Traffic
6. Discover desktop mobile traffic split and compare visitors' engagement by device type
7. Geo distribution
8. Identify how the company performs in different regions
9. Subdomains
10. Find out the most traffic-acquiring subdomains of analyzed sites
11. Top Landing Pages

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#12 = Content Analyzer

All-encompassing

Approach to Content Marketing

How do you provide value to your audience through a unique content experience? How do you develop or improve your content strategy based on data?

1. Assess your website’s content
2. Measure the content you publish externally
3. Compare the performance of different content pieces

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I hope this has been useful to you.

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